HOI ONIGIRI
BRANDING
HOI ONIGIRI is a Japanese Deli/Restaurant, featuring Japanese rice balls that opened its first store in Rochester, NY. Onigiri is a very popular food in Japan made from rice formed into triangular shape, wrapped in seaweed, and stuffed with various fillings. It is healthy, delicious and convenient. The goal here is to create a young, vibrant brand while promoting fun and a healthy appetite in people's day to day life.
1
Logo ideation
The concept is to develop a logo with simple lines and
symbolic graphics based on an onigiri-like shape.
Color
#000000
#FFFFFF
Typography
Grid
2
Flavor icons for
printed products
Flavor icons are designed based on real food textures.
Salmon
Sesame
Tamago
Seaweed
Umeboshi
Octopus
Uni
3
Patterns for
Furoshiki 風呂敷(ふろしき)
Furoshiki 風呂敷(ふろしき) is a traditional Japanese wrapping cloth, commonly
used to wrap and transport lunch boxes (bentos) and often double as table mats
for the lunch. Unique patterns for furoshiki
are designed by using the icon set, which perfectly represents the onigiri brand.
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